South Korean actor Song Joong-ki has officially partnered with a Philippine health and wellness brand, marking his first-ever endorsement deal in the country.
The renowned Hallyu star has been named the latest brand ambassador for IAM Worldwide, a premier wellness company in the Philippines. The announcement was made public through a video posted by PUBLICITYASIA on Instagram on Monday. In a press release, IAM Worldwide confirmed that Joong-ki’s collaboration with the company is set to inspire Filipinos to lead healthier lives.
“I have always admired the Filipino spirit, their warmth and hospitality. This partnership allows me to connect more deeply with my Filipino fans,” Song Joong-ki expressed in an official statement.
Why Song Joong-ki?
IAM Worldwide’s top executives expressed their excitement over the new partnership, highlighting the actor’s influence and alignment with their brand’s vision.
Allen Marvin Eder, President and Co-founder of IAM Worldwide, stated, “We are honored to have Song Joong-ki as our 2025 headliner. His illustrious career and personal values align perfectly with our brand’s mission.”
Aika Lorraine Uy, IAM Worldwide’s Vice President and Co-founder, emphasized the impact of Joong-ki’s involvement: “We believe that his influence and dedication will inspire many Filipinos to pursue their aspirations to not just excel in life but also to embrace a healthier, more fulfilling lifestyle.”
Adding to this, General Manager and Co-founder Joanna Mañego shared her excitement, stating, “Known for his versatility and commitment to his craft, Song Joong-ki embodies the very essence of IAM Worldwide’s mission to inspire and empower individuals to achieve their dreams and overcome the impossible.”
Anticipation Grows for a Possible Manila Event
With Song Joong-ki’s new role as IAM Worldwide’s ambassador, fans are eager to know whether the actor will make a special appearance in the Philippines for a promotional event. While no official details have been confirmed, speculation continues to grow among his Filipino supporters.
A Global Icon with a Strong Fanbase
Song Joong-ki is widely recognized as one of the most popular stars of the Korean Wave. He has captivated audiences worldwide with his lead roles in hit dramas such as Descendants of the Sun, Vincenzo, and Reborn Rich. His ability to portray diverse characters has solidified his status as an international icon, making him an ideal figure to represent IAM Worldwide.
A Strategic Partnership in the Wellness Industry
IAM Worldwide, known for promoting health, wellness, and entrepreneurial opportunities, has continuously collaborated with influential figures to expand its reach. With Song Joong-ki onboard, the brand aims to elevate its presence not only in the Philippines but also across Asia.
This partnership reinforces the growing trend of South Korean celebrities endorsing international brands, strengthening the cultural and economic ties between South Korea and the Philippines. As Joong-ki’s fanbase continues to expand, his association with IAM Worldwide is expected to bring fresh opportunities for the brand.
