The East Coast Music Awards (ECMAs) are back in Newfoundland, bringing energy and talent to the capital city, St. John’s. The main event is set for tonight, with top performers from the region taking the stage. The awards show is part of a five-day conference that began on Wednesday.
This year’s spotlight shines on rapper Classified from Enfield, Nova Scotia. He leads the nominations with eight nods. The event will also feature live performances by Jah’Mila, Kellie Loder, and The Ennis Sisters.
Big Names and Bright Talent
The East Coast Music Awards are known for celebrating musical talent from Atlantic Canada. Tonight’s show promises excitement, with a mix of veteran stars and rising voices.
Classified, a fan favorite and longtime performer, is expected to deliver a powerful set. Jah’Mila, who blends reggae with soul, will add rhythm and emotion. Singer-songwriter Kellie Loder, known for heartfelt lyrics, and the harmony-rich Ennis Sisters round out the lineup.
A Troubled Year Behind the Scenes
While the performances take center stage, the event comes after a challenging year for the East Coast Music Association (ECMA). In late 2024, some members raised concerns about how the non-profit was being run. They called out a lack of transparency, fairness, and inclusion.
In response, several musicians chose to decline their nominations earlier this year. This public protest pushed the ECMA to take action.
A New Direction for the ECMA
In March, the ECMA released a six-point action plan to address member concerns. The plan includes key changes, such as:
- Forming a member advisory group
- Creating a committee on equity and inclusion
- Setting new transparency standards
- Improving communication with artists
- Reviewing internal governance structures
- Hosting regular feedback sessions with stakeholders
One of the biggest steps came in January when the ECMA removed CEO Blanche Israel. The move was seen by many as a sign that the association is serious about reform.
Why This Event Still Matters
Despite the recent issues, the East Coast Music Awards continue to be a vital platform for artists in Atlantic Canada. The awards not only highlight musical excellence but also help local artists grow their careers.
Many past winners have gone on to earn national and international success. The event also brings attention and tourism to the host city—in this case, the scenic and historic St. John’s.
A Broader Push for Inclusion in Music
The ECMA is not the only organization facing calls for change. Across Canada and beyond, artists have been urging music institutions to be more inclusive. This means giving space to diverse voices and making sure all artists are treated fairly.
Efforts like the ECMA’s equity and inclusion committee show that change is possible. But many believe that real progress will take time and consistent effort.
What’s Next?
The five-day East Coast Music Week wraps up on Sunday. In addition to performances and the main awards gala, the schedule includes workshops, networking events, and industry panels.
Organizers hope the 2025 edition will mark a fresh chapter—one where all artists feel seen, heard, and valued.
